Toyota Prado edges ahead of Ford Everest in battle of the big SUVs

The Toyota LandCruiser Prado overtook the Ford Everest in year-to-date sales in October, but the two rival SUVs remain separated by just 118 sales in a fierce battle to be Australia’s most popular off-road SUV.

The LandCruiser Prado recorded 2397 sales in October against the Everest’s 1741, taking the Toyota to 18,062 sales for the year, ahead of the Everest’s 17,944 – a difference of only 118 vehicles.

It’s an even tighter battle than the 129-sales gap between the Ford Ranger and Toyota HiLux, with the Ranger remaining ahead but the HiLux closer than at any other point this year.

While October was the fourth month in a row the Prado outsold the Everest – and the sixth so far this year – the Ford SUV had remained ahead year-to-date, with its biggest lead of 2031 recorded at the end of June.

Both models are the runaway top sellers in the segment, with the third-placed Isuzu MU-X posting 823 sales in October and 11,379 year-to-date.

Toyota Australia issued a statement saying additional stock across its lineup enabled it to top October’s sales charts with 20,649 vehicles sold, more than double second-placed BYD’s 10,025.

It was also Toyota’s strongest monthly result in 2026, overtaking its previous best of 20,409 in July.

“Since securing additional vehicle supply for Australia in recent months, we're seeing the benefits flow directly to customers, with improved availability and shorter wait times across a range of key Toyota models,” Toyota Australia vice president of sales John Pappas said in a statement.

“This additional supply has supported a strong October result and positions us well for a particularly strong finish to 2026 as more customers take delivery of their vehicles.”

It comes after Mr Pappas predicted record fourth-quarter (October–December) sales for the brand, which would mean bettering its 2020 fourth-quarter result of 66,179.

Matching the 2020 figure would require a monthly average of approximately 22,060 vehicles across October, November and December – above October’s 20,649 sales.

Toyota now needs to average more than 22,765 sales across November and December to exceed that quarterly record. It last surpassed that monthly figure in May 2025, when it sold 23,576 vehicles.

MORE: Explore the Toyota LandCruiser Prado showroom
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